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Circle launches ‘points-to-crypto’ program with Taiwan comfort retailer chain



The USA-based stablecoin issuer Circle has reported a partnership with Taiwan’s second-largest comfort retailer chain, FamilyMart, and an area crypto alternate, BitoGroup. In response to the corporate’s press launch from Oct. 26, it would ship a brand new ‘Factors-to-Crypto’ service on the Taiwan FamilyMart App. 

It will permit FamilyMart clients to alternate their loyalty factors for the Circle-issued USDC. Prospects will be capable to withdraw the equal of FamiPoints to their BitoPro wallets. As the discharge explains:

“Changing FamiPoints into USDC prevents a lack of worth in loyalty factors over time and incurs zero transaction charges, democratizing entry to cryptocurrencies.” 

Circle emphasizes the importance of loyalty factors in Taiwan, citing the 2021 report by the Market Intelligence & Consulting Institute (MIC), based on which 87% of Taiwanese customers interact in factors accumulation, with an amazing 99% of them using factors usually for product redemptions.

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Taiwan FamilyMart’s FamiPoints have reportedly attracted over 17 million members nationwide, whereas BitoGroup claims a membership base of round 800,000 customers.

In early October, Circle introduced a strategic partnership with Cash.ph, a significant cryptocurrency alternate and digital pockets supplier within the Philippines.

Taiwan might get the primary draft of a crypto legislation by the top of November 2023. In September, Taiwan’s Monetary Supervisory Fee (FSC) formulated the important thing factors for regulating Taiwan’s cryptocurrency market, releasing trade tips for digital asset service suppliers (VASP) working within the nation. 

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