Edgar Cervantes / Android Authority
TL;DR
- Billionaire Elon Musk has determined to choose Linda Yaccarino as the brand new CEO of Twitter.
- Yaccarino was the top of promoting at NBCUniversal.
- Musk will step down from the CEO place and stay as the manager chairman and chief expertise officer.
On Thursday, Elon Musk teased on Twitter that he had discovered his substitute as CEO of Twitter. Nonetheless, the billionaire didn’t reveal who he had chosen for the position of Twitter CEO. However now we all know who will likely be working the social platform going ahead.
In the present day, in a congratulatory tweet, Musk revealed that his substitute will likely be Linda Yaccarino. As he mentions within the tweet, she’s going to take over as CEO and can focus totally on enterprise operations. Moreover, Musk makes it recognized that his position with the corporate will change from CEO to chief expertise officer and government chairman.
I’m excited to welcome Linda Yaccarino as the brand new CEO of Twitter!@LindaYacc will focus totally on enterprise operations, whereas I deal with product design & new expertise.Wanting ahead to working with Linda to rework this platform into X, the the whole lot app. https://t.co/TiSJtTWuky
For anybody who’s not accustomed to Yaccarino, she previously was the top of promoting at NBCUniversal. The Penn State graduate helped with the launch of the streaming service Peacock and has led partnerships with quite a lot of tech firms. These firms embrace Snapchat, YouTube, and Twitter. Earlier than arriving at NBCUniversal, Yaccarino had labored at Turner Leisure for 15 years.
In response to Yahoo Finance, “Yaccarino repeatedly emphasised in her interview with Musk that what advertisers are on the lookout for from Twitter is safety.” She additionally reportedly requested Musk if he thought he had “de-risked” Twitter sufficient to provide advertisers confidence their campaigns received’t find yourself in “terrible hateful locations.”
Since Musk took over Twitter final yr, promoting on the social media platform has dropped considerably. Being one of many major sources of income for the location, this has been an enormous downside. With Yaccarino’s deep background in promoting, she could possibly be effectively suited to the position of Twitter CEO.
