Progressive Insurance coverage unveils new model goal

Progressive Insurance coverage is deepening its dedication to prospects and communities with the introduction of its new goal assertion: “We exist to assist individuals transfer ahead and dwell totally.”

Since its inception in 1937, Progressive has embraced a philosophy that goes past conventional insurance coverage, specializing in enabling progress for its policyholders. Its goal assertion encapsulates the corporate’s mission to create constructive change on the highway, in houses, and inside companies – areas the place Progressive actively operates.

Tricia Griffith, Progressive’schief government, said: “Progress is in our firm’s title and is on the core of guiding the actions we’re taking to ship on our dedication to assist individuals transfer ahead and dwell totally.

“As a model that largely leverages humor, we’re excited to share extra of the center behind the Progressive story and decide to model actions that assist significant and lasting societal influence for patrons, customers, and communities.”

The newly articulated model goal seeks to “amplify” the insurer’s commitments whereas persevering with to champion current initiatives spanning progress on the highway, within the dwelling, and in enterprise.

“Many individuals could not know this, however Progressive’s founding technique was to assist create entry to insurance coverage for an underserved market of individuals,” famous chief advertising officer Remi Kent, whose camp wish to be often called the primary purpose-driven insurance coverage firm. “Defending and offering entry is in our DNA.

“On behalf of our management group and our individuals, I’m honored to ascertain our new goal – We exist to assist individuals transfer ahead and dwell totally. The actions we’re implementing now in assist of our model goal construct upon Progressive’s basis whereas we work to speed up progress for everybody.”

To advance its targets, Progressive is collaborating with organizations and consultants throughout private and non-private sectors, specializing in creating options that drive fairness and societal progress. The agency can be devoted to supporting its greater than 60,000 workers by selling integrity in enterprise choices and enhancing the worker and buyer expertise.

As a part of its communication technique, Progressive will launch a brand new marketing campaign titled “Progress Isn’t In a single day,” which is able to run as a TV advert.

What do you concentrate on this story? Share your ideas within the feedback under.