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ACSI 2023 computing award, for first time in 20 years, does not go to Apple

ACSI 2023 computing award, for first time in 20 years, does not go to Apple

Robert Triggs / Android Authority


  • The ACSI 2023 award for private computing is a tie between Samsung and Apple.
  • That is the primary time in 20 years that Apple hasn’t been the only winner.
  • Samsung’s tablets are doubtless the principle cause for gaining steam towards Apple for this award.

Every year, the American Buyer Satisfaction Index (ACSI) points a report on how Individuals are feeling about particular merchandise and firms. For the previous 20 years, the corporate with the very best rating within the private computing class has been Apple. In 2023, that streak ends.

Within the ACSI 2023 report, Samsung tied Apple. Each corporations earned a rating of 83. That’s a bounce of 1 level for Apple and two factors for Samsung in comparison with final 12 months.

The private computing class contains laptops, tablets, and desktop computer systems. For Apple, this might include MacBooks, iPads, and desktop PCs such because the Mac Mini. For Samsung, this would come with its line of Galaxy E-book laptops, Galaxy Chromebooks, and the Galaxy Tab sequence. The corporate doesn’t make desktop PCs.

In response to the ACSI, Samsung’s tie with Apple is probably going on account of rising buyer satisfaction with the Galaxy Tab sequence, particularly. It’s because pill satisfaction in America decreased this 12 months, however Samsung’s rating improved by 6%. In different phrases, Samsung is thrashing the general development.

This ACSI 2023 report relies on over 14,000 responses from a random collection of Individuals.

ACSI 2023: Have Samsung tablets gotten higher?

The latest pill launch from Samsung is the Galaxy Tab S9 sequence. These are notable for pulling out all of the stops relating to {hardware}. The entire household having OLED screens and full IP68 rankings, for instance, are stuff you don’t see typically on tablets.

Likewise, Samsung’s price range choices proceed to be worth. The Galaxy Tab A sequence has at all times been an inexpensive method to get a good-enough pill. They’re excellent for households with younger children or individuals who want a skinny and lightweight media consumption machine.

Nevertheless, the massive downfall for Samsung tablets has at all times been Android itself, not {hardware} or pricing. It’s solely been previously few years that we’ve lastly began to see Google take large-screen Android gadgets significantly. This largely has to do with Google’s personal ambitions on this class with the Pixel Fold and Pixel Pill, each launched this 12 months.

It’s doubtless Samsung’s elevated {hardware}/worth ambitions and Google lastly bringing Android up to the mark with bigger shows have made clients extra glad with their purchases. Clearly, Apple continues to be incomes reward for the iPad, as this ACSI 2023 report proves. However perhaps the hole between iPadOS and Android isn’t as broad because it as soon as was.

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