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Fisher Investments Overview: Fingers-On Portfolio Administration

Based in 1979, Fisher Investments is a widely known funding advisory agency. However many buyers are unaware of the companies it provides and whether or not its cash managers can enhance their present portfolio efficiency.  

Good wealth managers can present the hands-on assist that high-net-worth households must handle their investments correctly. They will additionally assist buyers who need personalised funding methods.

On this Fisher Investments Overview, I’ll cowl all the things from companies and costs to account minimums and wealth administration choices.

Desk of Contents
  1. What Is Fisher Investments?
  2. About Ken Fisher
  3. Funding Philosophy
  4. Historic Efficiency
  5. Fisher Investments Charges and Minimums
  6. Fisher Investments Providers
    1. Portfolio Administration
    2. Monetary Planning
    3. Quarterly Portfolio Opinions
    4. Shopper Packages
    5. Annuity Overview
  7. Execs and Cons
  8. Alternate options to Fisher Investments
    1. Empower
    2. Betterment
    3. Wealthfront
  9. Who Is Fisher Greatest Suited For?
  10. Who Ought to Keep away from Fisher Investments?
  11. The Backside Line on Fisher Investments

What Is Fisher Investments?

Screenshot of Fisher Investments homepage

Fisher Investments is an impartial, fee-only registered funding advisory agency providing digital and in-person non-public wealth and enterprise 401(okay) companies.

The corporate was based in 1979 by Ken Fisher. The agency’s headquarters are in Camas, WA, however are shifting to Plano, TX, in the summertime of 2023.

There are regional places of work and funding representatives in a number of states throughout the U.S. As well as, Fisher has a number of worldwide places of work all over the world. In complete, Fisher Investments has greater than 130,000 purchasers and $192 billion in property beneath administration (AUM). 

Roughly $36 billion of the $192 billion beneath administration is from institutional buyers ($33 billion AUM) and U.S. small to mid-sized companies ($3 billion AUM). The remaining shopper base is made up of particular person buyers.

The minimal funding threshold for many portfolios is $500,000, making Fisher’s service best-suited for excessive web price buyers. That stated, you don’t should be an accredited investor to hitch.

About Ken Fisher

Ken Fisher is the founding father of Fisher Investments and is at present the corporate’s Government Chairman and Co-Chief Funding Officer. He comes from a household of funding professionals. Earlier than beginning Fisher Investments, Ken was well-known for serving to pioneer the Value-to-Gross sales ratio, certainly one of at present’s widely-used funding metrics.

Fisher additionally wrote one of many longest-running columns in Forbes Journal, titled “Portfolio Technique,” which ran month-to-month for 37.5 years by December 2016. He continues to make recurring nationwide media appearances and write month-to-month investing columns.

Funding Philosophy

Not like most wealth administration companies which take a passive investing strategy with index funds, Fisher Investments practices lively administration and goals to outperform the market. 

Most funding methods are measured in opposition to the MSCI World Index, which tracks the efficiency of shares in 23 developed worldwide markets.

In keeping with Fisher, the corporate’s philosophy is predicated on a “set of economic ideas that information all of our funding selections, rooted in our perception in capitalism and the ability of free markets.”

Fiduciary advisors assist construct tailor-made portfolios searching for home and international alternatives that match purchasers’ private objectives and beliefs. Your portfolio might maintain equities, bonds, ETFs, money, and different securities that may produce long-term wealth. 

Study Extra About Fisher Investments

Historic Efficiency

Fisher Investments doesn’t publicly disclose its common portfolio efficiency, however you’ll be able to inquire a few particular technique by talking with a regional consultant. 

The agency is clear and states that its cash managers don’t at all times get it proper. Funding efficiency is calculated utilizing the World Funding Efficiency Requirements (GIPS®), the trade normal for measuring the efficiency of funding managers.

Fisher Investments Charges and Minimums

People and households should make investments no less than $500,000 to open a Personal Shopper Group account. The annual administration charge is reportedly between 1% and 1.5%, though people should schedule an appointment to evaluation the charge construction. 

Nonetheless, Fisher Investments states, “We invoice solely on property beneath administration – we don’t promote merchandise or earn commissions on trades.” 

Like most wealth administration companies, it has a tiered charge construction with smaller percentages for larger steadiness tiers.

Studies point out that with account balances of $500,000 or much less, pay a 1.5% charge. A multi-million-dollar portfolio is critical to qualify for the 1% advisory charge. This charge construction is aggressive with hiring a monetary advisor however is dearer than hybrid and robo-advisor platforms. 

Fisher Investments Providers

Fisher Investments is a discretionary cash supervisor. That signifies that while you enroll, you give your portfolio supervisor the authority to make purchase and promote selections in your investments.

After all, Fisher based mostly these selections in your general funding targets, which keep in mind your danger tolerance, time horizon, monetary objectives, and so on. They meet with their purchasers commonly to revisit their targets and make modifications if vital.

Portfolio Administration

Fisher Portfolio Management

A fee-only advisor will assist oversee your funding portfolio and personalize it to fulfill these components:

  • Private objectives 
  • Danger tolerance
  • Time horizon
  • Money move wants
  • Capital features tax optimization

Your funding counselor may even contemplate your outdoors earnings and property to construct a diversified portfolio and show you how to observe every funding.  

You possibly can have discussions throughout the planning and implementation course of. Your advisor and the funding staff will strategically place trades. If you are assigned a main counselor, a staff of pros will service and handle your portfolio. 

Your funding choices embrace the next:

  • Fairness accounts: Shares, ETFs, and mutual funds
  • Mounted earnings accounts: Bonds and income-producing property
  • Blended accounts: A mix of equities and fixed-income investments

Fisher helps each taxable brokerage and tax-advantaged retirement accounts. Your personalised funding plan will implement tax-optimization methods to optimize your funding potential whereas minimizing the tax penalty.

As Fisher Investments doesn’t associate with a specific fund supplier and adheres to the fiduciary rule, you received’t be steered in direction of a specific fund firm.

A number of the allocations Fisher might incorporate embrace:

  • World
  • World excluding america
  • United States methods
  • Rising markets
  • Lengthy/Brief equities
  • Qualitative

Fisher Investments employs an in-house analysis staff to supply top-down analysis into the assorted sectors. Your advisor will use these findings to assist make knowledgeable, curated suggestions.

Monetary Planning

Fisher Investments Financial Planning

Wealth administration goes past selecting the very best investments in your short-term and long-term objectives. 

You possibly can obtain assist with the next duties:

  • Budgeting
  • Making an emergency fund
  • Forming retirement objectives
  • Retirement expense withdrawal plan
  • Property planning (together with donor-advised funds

Engaged on these objectives along with your funding supervisor will assist them analyze your whole monetary image. You’ll profit from a diminished chance of outliving your wealth and a extra exact personalised funding plan.

Study Extra About Fisher Investments

Quarterly Portfolio Opinions

All members obtain quarterly critiques from the Fisher Investments Funding Coverage Committee. This report discusses the latest market efficiency, international funding situations, and future market outlook.

Twice a 12 months, the committee data a Capital Markets Replace video that dives into extra element about how portfolio decision-makers at present interpret market situations to regulate their funding philosophy.

Moreover, Founder Ken Fisher supplies common insights by column or video along with these quarterly studies. 

Shopper Packages

One benefit of investing with Fisher is that you simply get entry to interactive packages in 60 cities. With different companies, you’ll have an annual portfolio evaluation however hardly ever communicate along with your monetary advisor throughout the remainder of the 12 months.

A few of Fisher’s assets embrace:

  • Casual gatherings with different purchasers (no Fisher Investments workers are current)
  • Funding roundtables
  • Market forecast seminars
  • Net-based seminars for asking inquiries to the Funding Coverage Committee

There are not any extra charges for these occasions.

Annuity Overview

Fisher Investments doesn’t promote annuities however supplies a complimentary session for purchasers who have already got one. To collect info, an preliminary convention name will contain you, Fisher Investments, and the annuity plan insurance coverage firm. 

After this preliminary dialogue, your funding advisor will resolve how Fisher Investments can doubtlessly produce related or higher outcomes. There isn’t a obligation to transform your annuity in case you imagine it’s in your finest curiosity to maintain it.

Study Extra About Fisher Investments

Execs and Cons


  • Fiduciary advisors with fee-only pricing
  • Monetary planning entry
  • Assemble tailor-made portfolios


  • Excessive minimal portfolio steadiness ($500,000)
  • Excessive annual administration charges (1% to 1.5%)
  • Not for passive funding methods (i.e., index funds solely)

Alternate options to Fisher Investments

Selecting a discretionary administration agency to supervise a six or 7-figure funding portfolio is a giant choice. Earlier than you enroll with Fisher Investments, contemplate the next platforms. Be aware that none of those alternate options do precisely what Fisher does, as most are on-line platforms that encourage a extra passive investing strategy.

That’s not a nasty factor – simply keep in mind to at all times evaluate apples to apples.


The Empower Private Dashboard (beforehand Private Capital) is probably the closest different, as they supply managed portfolios and entry to a monetary advisory staff with as little as $100,000 in investable property.

Empower additionally provides a number of free monetary planning instruments for all members, even in case you don’t meet the $100,000 minimal or select to handle your individual portfolio. A number of the instruments embrace a web price tracker, funding charge and asset allocation analyzer, retirement planner, and a primary finances.

Moreover, an Empower Private Money account earns a aggressive rate of interest and provides as much as $2 million in FDIC insurance coverage. This money administration account provides limitless withdrawals, and you should utilize it to pay payments. Learn our Empower Funding evaluation for extra info.

Study Extra About Empower


Betterment supplies managed accounts with no minimal steadiness necessities. The robo-advisor invests in conventional inventory and bond index ETFs for a low charge of 0.25% yearly. You may as well pursue personalized methods corresponding to socially accountable funds, crypto, and goal earnings. Tax-loss harvesting is free with all plans.

Getting on-demand monetary advisor entry with a minimal $100,000 account steadiness is feasible as you qualify for the Premium plan. It received’t be on the identical degree as what Fisher Investments provides, however the annual charge is just 0.40% for all steadiness tiers.

Fundamental customers even have entry to a number of on-line retirement planning instruments and monetary calculators that may function an efficient different to hiring an advisor. 

The platform additionally provides a free checking account and high-yield money administration accounts that make it simpler to keep away from banking charges whereas having fun with many banking advantages. Study extra in our Betterment evaluation.

Study Extra About Betterment


Wealthfront is a robo-advisor providing managed portfolios and automatic monetary planning instruments. Sadly, it doesn’t supply entry to a human advisor, which is a dealbreaker for some. 

The minimal preliminary funding is $500; superior portfolio choices unlock with a better steadiness. Two choices embrace U.S. Direct Indexing ($100,000 minimal) and Sensible Beta ($500,000 minimal). A 0.25% charge applies to all inventory investing plans.

Along with the low-cost funding choices, the automated monetary planning instruments can assist you develop a plan to save lots of for pivotal life occasions, together with faculty, retirement, and shopping for a house. You possibly can strive them first to resolve if they supply the monetary recommendation you search.

The net brokerage provides banking merchandise too. One characteristic is Wealthfront Money Account with a aggressive rate of interest, limitless transfers, no month-to-month charges, and as much as $3 million in FDIC insurance coverage (by associate banks).

A portfolio line of credit score can also be accessible when your property will be extra productive in different funding autos for a restricted time. Learn our Wealthfront evaluation for all the main points.

Study Extra About Wealthfront

Who Is Fisher Greatest Suited For?

Fisher Investments is appropriate for rich people who need entry to monetary planning companies together with a totally managed funding portfolio. Skilled administration turns into extra useful when you’ve got a considerable portfolio, and the charges will be worthwhile.

People ought to contemplate companies like what Fisher provides after they not need to handle their very own portfolios. The best investor will want an lively investing type that appears for extra alternatives to construct wealth however have to be snug with an adaptive portfolio that’s extra prone to exit positions and rebalance as market situations change.

Who Ought to Keep away from Fisher Investments?

This service isn’t for new buyers and buyers who want to handle their very own portfolios for a decrease price. You’ll pay fewer charges with a passive funding strategy of shopping for and holding low-cost ETFs or index funds.

The $500,000 minimal will filter out small buyers, and a number of other robo-advisors supply primary portfolio administration and monetary planner entry at a lower cost.

Study Extra About Fisher Investments

The Backside Line on Fisher Investments

Fisher Investments is an effective match for high-net-worth buyers who don’t should be concerned within the day-to-day decision-making and are prepared to pay a barely larger charge for skilled recommendation and hands-on portfolio administration.

Probably the most vital hurdle is assembly the $500,000 funding minimal, and you should even be snug with an asset administration charge as excessive as 1.5%. In the event you don’t meet the minimums or the charges are too excessive, robo-advisor platforms like those talked about above could also be an excellent compromise.

Fisher Investments


  • Fiduciary advisors with fee-only pricing
  • Monetary planning entry
  • Assemble tailor-made portfolios


  • Excessive minimal portfolio steadiness ($500,000)
  • Increased annual administration charges (1% to 1.5%)
  • Not appropriate for passive funding methods

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