By an astonishing coincidence, Macworld’s sleuths have stumbled throughout the video rehearsal for yet one more Apple keynote presentation. All that point spent sifting by way of the bins at Apple Park was effectively price it.
So right here it’s: The complete minute-by-minute script for Tuesday’s Wonderlust occasion. From the iPhone 15 to the Apple Watch Sequence 9, from the awkward jokes to the show-stopping demos, you’ll be able to examine all of the bulletins right here a number of days earlier than they really occur. If you wish to be shocked, cease studying now and watch the occasion dwell at 10 a.m. PT on September 12.
(The final time we did this, some individuals questioned whether or not it was actual or not till after the WWDC keynote, when it was clear that we made the entire thing up. Whereas we will’t vouch for the validity of the newest file we pilfered, we will vouch for the gullibility of the Web.)
Introduction
09:55: The pre-stream begins, which suggests we’re gazing a dynamic Apple brand screensaver picture, accompanied by the newest pop tunes from the hit parade. These embody “Properly I Marvel” by The Smiths, “Little Marvel” by David Bowie, and a number of other tracks by the Velvet Wonderground.
10:01: Precise video begins enjoying! An actor in informal put on is wandering/questioning round an American metropolis having fun with his Apple merchandise. Numerous logistical puzzles and social encounters are lubricated by the help of his telephone, headphones, and smartwatch. The theme seems to be “Isn’t life nice once you personal costly client electronics?”
10:03: The actor’s adventures finish, and the video fades into Tim Cook dinner standing within the inexperienced area in the midst of Apple Park. (Notice that that is all pre-recorded, as anticipated. Even after a couple of years of those digital occasions, the dearth of viewers whooping and cheering nonetheless strikes us as bizarre, like watching “Two And A Half Males” with out the snicker observe.) Cook dinner needs us a very good morning, and says how fortunate he’s to work for Apple, “an organization dedicated to leveraging expertise improvements into optimistic life experiences by way of the synergy of magical merchandise going ahead.” He then reveals–bang, no messing–that this occasion shall be about three product traces particularly: the iPhone, the AirPods, and the Apple Watch. Certain, Jan. I guess there gained’t be One Extra Factor as effectively.
10:05: However earlier than we get into the {hardware}, a couple of software program updates. Cook dinner says that since WWDC 2023, extra individuals have taken half in Apple’s beta software program program than ever earlier than. He claims that Apple’s engineers have been in a position so as to add quite a few new options on the premise of person suggestions. (Presumably, they noticed a couple of bugs, too, however he doesn’t draw consideration to that.) Oh, and right here’s the primary announcement of the occasion: iOS 17, iPadOS 17, and watchOS 10 will all launch on Monday, September 18. That’s excellent news for iPad house owners, who feared they may have to attend a bit longer, as occurred final 12 months. No phrase on macOS Sonoma’s launch date.
Dominik Tomaszewski / Foundry
New Apple Watches
10:07: Cook dinner is recounting the letters he’s acquired from grateful clients whose lives have been saved by their Apple Watches. Following on from final 12 months’s catalog of misfortunes, 2023’s letter writers report near-death experiences involving volcanoes, leopards, dynamite, hot-air balloons, serial killers, acid, venomous snakes, and the Worldwide Area Station. It’s a harmful world on the market.
10:09: Right here comes Jeff Williams, Apple’s chief working officer, strolling confidently round a grassy nook of Apple Park like Tobey Maguire in “Spider-Man 3.” He says the Apple Watch “soars over different smartwatches like a phenomenal golden eagle trying down at mice and voles” and assures us that large issues are within the pipeline.
10:10: Whoosh! A quick CGI advertising and marketing video, and there’s our first sighting of the brand new Apple Watch. It appears to be like… quite a bit just like the outdated Apple Watch. And yep, there’s affirmation that it’s referred to as the Apple Watch Sequence 9.
10:11: We’re moving into the main points. Williams says the S9 processor within the Sequence 9 “is way extra highly effective than any smartwatch chip in the marketplace proper now, like a robust lion ruling over a kingdom of lesser creatures.” In observe that seems to imply a 20 p.c increase in processing pace, and Williams says we will count on a considerable improve in on a regular basis efficiency and battery life. Williams doesn’t acknowledge this, however the pace bump is particularly noteworthy as a result of the final three Apple Watch chips, regardless of being branded because the S6, S7, and S8, have been all technically an identical.
10:13: The Sequence 9 will get 5G connectivity! That’s a key breakthrough in Apple’s push to make its smartwatch an impartial system. Williams provides that it additionally will get the Twin-Frequency GPS characteristic that debuted on the Apple Watch Extremely final 12 months. Meaning it covers the L5 band in addition to the usual L1 for sharper location monitoring.
10:14: We’re now seeing lush pictures of the Sequence 9, which is offered in a brand new pink coloration. As good as that is, it suggests there aren’t any extra substantive upgrades to speak about. To be truthful we anticipated this 12 months to be a minor refresh, forward of the extra groundbreaking Apple Watch X launch in 2024.
10:15: Whoosh! One other CGI video, this time exhibiting what appears to be like like… sure, it’s the Apple Watch Extremely Sequence 2.
10:17: Williams is getting enthusiastic in regards to the upgrades on the brand new Extremely. It will get a microLED show, which suggests a brighter and sharper image and must also decrease energy consumption. And this shall be, the manager provides, “even larger than the unique Extremely’s display, towering over different watch screens just like the noble gorilla of the forest.” To be extra particular, it’s a 51mm show.
10:20: There are some design modifications to the Extremely Sequence 2, though the general look is basically the identical. The chassis is lighter than that of its predecessor: it weighs simply 58.3g, which suggests it’s dropped 3 grams. (It’s nonetheless heavier than the entire non-Extremely Apple Watches, in fact.)
10:23: The brand new Extremely clearly will get the upgraded S9 chip and 5G. Not a lot to say right here—the identical Sequence 9 upgrades additionally apply to the Extremely Sequence 2.
10:25: The brand new Extremely additionally will get a brand new coloration choice: a darkish titanium end that Apple calls “Galaxy Black,” and Williams describes as “the colour of a raven’s desires.” And with that, he’s striding off and this part seems to be over.
10:27: Tim Cook dinner is again to sum up the brand new Apple Watches. He says pre-orders start at present, and that they’ll ship to clients and seem in shops ranging from Friday, September 22. The Sequence 9 begins at $399/£409, whereas the Extremely Sequence 2 begins at $799/£829. These are the identical U.S. costs because the Sequence 8 and authentic Extremely respectively, nevertheless it’s attention-grabbing that the U.Okay. will get a value lower.
Dominik Tomaszewski / Foundry
New AirPods
10:30: Cook dinner is speaking in regards to the AirPods vary. He says AirPods “synergize simplicity and expertise design with seamless expertise innovation going ahead.” And he’s excited to inform us in regards to the product’s subsequent evolution.
10:31: Whoosh! Product video. Earbuds. They appear moderately just like the 2nd-gen AirPods from 2019, besides they’re in all types of colours: blue, yellow, and pink. It is a large step from Apple.
10:33: Ah, thriller solved. Cook dinner says he’s proud to announce… the AirPods SE! And he welcomes AirPods senior engineer Mary-Ann Rau to the digital stage to inform us extra.
10:34: Rau says AirPods are the most well-liked and profitable headphones on this planet, however Apple needed to go additional. It needed to place AirPods into the palms of everybody who appreciates nice audio. And the corporate’s engineers have been working to deliver “all the benefits of AirPods, at a low, low value. Ker-ching!”
10:36: AirPods Lite… sorry, AirPods SE have “the identical design, the identical audio high quality, and the identical options as our enormously common 2nd-gen AirPods, with the addition of nice new colours and a price ticket you’ll love. Cashback!”
10:38: This all implies that the AirPods SE don’t get Spatial Audio or Adaptive EQ, just like the 2021 AirPods. Nor do they get these headphones’ extra refined contact controls. You’ll simply get double-tap to play, fast-forward, and so forth. Plus Hey Siri, if that’s your factor. Nor, in fact, do they get energetic noise cancellation just like the AirPods Professional. All of which shall be advantageous if the worth is true.
10:40: No phrase on the worth simply but. Rau is shifting on to Apple’s over-ear headphones. She says AirPods Max “ship market-leading audio in a sublime package deal, and have proved common world wide. Bosh!” It’s price saying that the critiques of AirPods Max have been in no way universally optimistic, with specific criticism of the bodily design, though the audio high quality is certainly wonderful.
10:42: Whoosh! Product video. We’re seeing over-ear headphones, however they appear nearer to the Beats aesthetic–significantly this 12 months’s Beats Studio Professional–than the unique AirPods Max. This factors to an entire redesign. There’s a variety of colours, however the first-gen Max fashions had loads of coloration choices. Then once more… sure, a particular sighting of the brand new AirPods Max in pink. That’s new.
10:45: Rau says she’s proud to announce… AirPods Max 2nd Technology. Snappy identify.
10:46: Heaps extra pictures of the brand new AirPods Max. They’re very completely different, which says loads about Apple’s religion in that “elegant package deal.”
10:47: Rau says the brand new AirPods Max characteristic “the very newest in audiophile expertise. Awooga!” This implies they now help… Adaptive Transparency, Dialog Enhance, and Apple Music’s Lossless Audio format; in addition they get the newer Adaptive Audio, Personalised Quantity, and Dialog Consciousness options introduced at WWDC 2023. They usually get the newer H2 chip you’ll discover within the newer AirPods as an alternative of the H1. That’s loads, nevertheless it’s all a query of catching up with one other Apple product that prices lower than half as a lot. By the point we see the third-gen AirPods Max, they’ll presumably have fallen massively behind as soon as once more.
10:51: Cook dinner is again to sum up. He says pre-orders of the AirPods SE start at present, and they’ll seem in shops from Friday, September 22. They are going to price $99/£99–it’s genuinely spectacular that Apple received below 100, and I’d suspect these will promote effectively. The AirPods Max will go on sale in October and price $499/£499. And we’re achieved with AirPods! What’s subsequent?
Foundry
iPhone 15
10:53: Cook dinner is speaking in regards to the historic impression of the iPhone. He says it “modified the very essence of the human expertise, marking the modern synergy of design simplicity going ahead. However at present, simplicity turns into much more modern going ahead!”
10:54: Reduce to black. And whoosh: one other product video. A sprinkling of stars, a looming form… it’s…
10:55: The iPhone 15. Tagline: “Apple’s goodest iPhone but.”
10:56: And right here to speak in regards to the enhancements on this 12 months’s iPhone, product sub-marketing vice-manager Harry Harriman.
10:57: Harriman is speaking in regards to the Dynamic Island, which he describes as “the best human invention because the air fryer.” He says Apple needed to guarantee that extra individuals may entry this groundbreaking characteristic of the iPhone 14 Professional, which is why the iPhone 15 will get the Dynamic Island.
10:59: It’s perhaps price noting that Apple lately has very a lot not been desirous about ensuring as many individuals as doable can entry its greatest options. It has pursued a deliberate coverage of confining the perfect options to the premium merchandise solely, to be able to push clients into upgrading.
11:00: One hour in! And Harriman is speaking in regards to the mute change. This has been changed with a solid-state Motion button. As a result of it’s not a mechanical shifting half it needs to be much less prone to go incorrect; the outdated mechanical Dwelling button was infamous for jamming up or refusing to work after a couple of years, and issues improved with the launch of the capacitive Dwelling button on the iPhone 7. Alternatively, how usually do you have got issues along with your mute button?
11:02: That’s a good level. Harriman factors out that solid-state buttons are simpler to customise: not simply their operate, however their haptic suggestions, the pace or period of double or lengthy presses, and so forth.
11:04: We’re taking a look at extra photographs of the iPhone 15. There are some good new coloration finishes: inexperienced and pink. And the yellow end has been brightened up, so it’s now a bit jollier.
11:06: The modifications aren’t simply beauty: The usual iPhone has had a redesign, albeit fairly a minor one. The display is barely bigger (6.2 inches and 6.8 inches respectively for the 15 and 15 Plus) however the physique of the telephone stays the identical measurement because of smaller bezels. The again corners of the chassis are actually extra rounded, for presumably a smoother really feel within the hand (when uncased). Total it appears to be like largely the identical, simply barely nicer.
11:08: The cameras are principally the identical however the iPhone 15 is getting the 48MP lens that the iPhone 14 Professional received final 12 months. No point out of ProRAW however Apple says the brand new digicam takes photographs with “unbelievable readability and exact particulars.”
11:09: There won’t be any leather-based equipment for the iPhone 15! That was anticipated, nevertheless it’s nonetheless a giant name. Harriman says Apple takes its environmental obligations critically, and that beginning at present, the Apple Retailer won’t promote any merchandise or equipment containing leather-based. There shall be a leather-free different which he claims “feels precisely the identical.”
11:11: Tim Cook dinner is again to sum up the iPhone 15. Pre-orders open at present, and it’ll seem in shops on September 22, the identical as the brand new Apple Watches and the AirPods SE. The iPhone 15 begins at $749/£799, whereas the 15 Plus begins at $849/£899: each get a value lower from the 14-series.
Foundry
iPhone 15 Professional
11:13: Cook dinner is now speaking in regards to the iPhone 14 Professional, which he says “was extra common than any earlier premium smartphone Apple has made.” In all probability since you gave the usual iPhone 14 a year-old processor.
11:14: How do you enhance upon perfection? By specializing in the synergy of simplicity and the person expertise, he says. Right here to announce the iPhone 15 Professional is product vice-marketing sub-manager Steve Bytheway.
11:16: Whoosh: product video. We are able to see that the Professional fashions additionally get slimmed-down bezels, so the screens are presumably bigger. It additionally appears to be like like there’s a brand new grey coloration end.
11:18: Bytheway says the brand new A17 Bionic processor is the quickest chip Apple has ever put in an iPhone. (Which appears apparent.) Extra impressively, he says it’s the business’s first 3nm processor. It options greater than 22 billion transistors; the A16 had simply 16 billion. Meaning much more uncooked processing muscle, whereas energy consumption must also be improved.
11:21: The iPhone 15 Professional’s storage choices go all the best way as much as 2TB. Who wants that a lot area on a telephone? No person. And 8GB of RAM as commonplace, up from 6GB on the 14 Professional. (That’s a primary—Apple doesn’t often speak in regards to the RAM in iPhones.)
11:22: We’re trying on the design. The 15 Professional handsets are manufactured from titanium as an alternative of stainless-steel, which suggests they’re lighter than final 12 months’s telephones whereas offering the identical power. what’s bizarre? The photographs and movies maintain avoiding the underside fringe of the telephones. What’s Apple hiding?
11:24: And naturally, the Professional fashions get all of the design upgrades on the 14 and 14 Plus. They get the solid-state Motion button and the identical slimmer bezels, which suggests display sizes of 6.2 inches and 6.8 inches respectively. There’s been no point out of a rebranding of the top-end mannequin, by the best way; it nonetheless appears to be referred to as the Professional Max moderately than the Extremely.
11:26: Battery life is way improved, Bytheway claims. He says the iPhone 15 Professional and 15 Professional Max final not less than an hour longer than their equivalents from 2022. That shall be not less than partly all the way down to the A17.
11:28: There’s a brand new coloration end: “Titan Grey.” It appears to be like fairly boring, however perhaps it’s extra spectacular once you see it in individual.
11:29: Now the digicam. The enhancements to the extensive (higher sensor) and ultra-wide (48MP) are glossed over as a picture of a distant constructing seems. Now it will get nearer, even nearer, and increase, we will see it now. Bytheway is describing the brand new periscope telephoto lens that has a 6X optical zoom and as much as 30X digital zoom with “readability as if you happen to’re inches away.” It appears to be like spectacular however we have been form of hoping for 100X area zoom.
11:31: Bytheway is exhibiting a video in regards to the new digicam, which appears very spectacular. It will make numerous iPhone patrons need the Professional Max.
11:33: And Cook dinner is again to sum up. Once more, pre-orders open at present, and gross sales on September 22. The iPhone 15 Professional begins at $999/£1,099 (the identical because the 14 Professional), whereas the 15 Professional Max begins at $1,199/£1,249 (which has gone up) although you’re getting 256GB of storage, which price $100 beforehand.
11:34: We appear to be wrapping up.
One Extra Factor
11:35: The display darkens, after which we’re again with Jeff Williams. He’s speaking about Lightning, which he calls “the strongest and bravest and quickest and most safe proprietary connection commonplace on this planet.” (We name it the little iPhone port that might.)
11:36: Typically, Williams says, it’s good to present braveness. “The identical braveness because the noble stag being chased by cowardly bureaucrats making an attempt to impose short-sighted rules.”
11:37: Which is why, he says, we’re proud to announce a brand-new commonplace. It’s referred to as “Apple Port.”
11:39: Apple Port is as quick and safe as USB-C, and has been rigorously designed to be appropriate with all USB-C merchandise made by the “lesser and weaker firms sniffing round our income streams.”
11:40: Apple went as far as to make Apple Port look precisely the identical as USB-C in order that customers gained’t be confused.
11:41: However Apple Port provides a characteristic that USB-C doesn’t provide: Apple Velocity Management. Hmmm, what’s that?
11:42 Apple Velocity Management ensures that real merchandise offered by Apple itself or a registered reseller are working at optimum effectivity. “Your charging and information transfers shall be as swift as a salmon,” Williams says. “Until you’re utilizing a non-genuine product made by one other firm, by which case we’ll de-optimize its operations at no additional price or inconvenience to you.”
11:44: All of this 12 months’s iPhones and AirPods will characteristic Apple Port, and the corporate shall be working to adapt all of its different merchandise to the identical commonplace.
11:47: And now we actually are wrapping up. We hope you loved the presentation.
